Early Beginnings
Erika's talent was recognized early—she was offered a job with one of New York's top news stations before even graduating from St. John's University. This early validation launched her into the polished studios of major media networks, where she spent over a decade crafting stories that captivated millions.
Working at prestigious organizations, including PBS, NY1 News, Major League Baseball, and TruTV, Erika mastered the art of turning complex information into compelling narratives. She developed a unique signature style that resonated with viewers and consistently increased ratings throughout her career.
In 2019, everything changed. A severe car accident left Erika with life-altering injuries—a shortened leg, spinal curve, and extensive nerve damage. Doctors were baffled by her ability to even sit up. During her year-long recovery, she had time to reflect on what truly mattered.
When she finally returned to work, ready to resume her career, devastation struck again—she was laid off. This moment of crisis became her catalyst for transformation.
With nothing to lose, Erika made the bold leap to go all-in on Engaging New Media, her video production agency that had previously been just a side hustle. This decision, born from necessity, would prove to be the best career move she never planned.
Her first client graciously offered multiple projects, allowing her to establish ENM as a true media brand. What began as necessity evolved into passion as she witnessed how powerful data-driven storytelling could transform organizations beyond just entertainment.
When the pandemic hit in 2020, Erika pivoted again, recognizing that her skills could serve organizations fighting to stay relevant in a rapidly changing digital landscape. This wasn't just about creating content anymore; it was about empowering companies to tell stories that matter in ways that move audiences to action.
